In today’s world it is absolutely essential for any organization, no matter what its size may be, to have its online presence in the form of an accurate and efficient website. Regardless of the type of business you are in – construction, travel, beauty, whatever – your website is usually the first interface of your business with the client. However, not all websites are equal and some specific mistakes in design have a large influence on the conversion rate and quality of the leads. Being one of the major web design company in Toronto, Wisdek is aware of these mistakes that can harm your web design and weaken its effectiveness as a marketing tool.
- Neglecting Mobile Responsiveness
Ignoring the mobile friendliness of a site is one of the biggest errors that owners of businesses make. An experienced web designing service provider will make sure your website is responsive and gives your visitors the best experience on all devices. The design team at Wisdek guarantees that all sites we design are fully responsive throughout and more so for industries such as beauty and spas, which have most of their traffic originating from mobile devices.
- Slow Loading Speeds
Website loading speed is an essential feature that affects the performance of a site on the social networks and in the rankings. A slow website is an effective way to turn visitors away and miss out on business opportunities, as consumers will quickly go elsewhere and bounce back. There are numerous causes of slow loading of web pages; some of them are large image size, too many plugins and problems with the server. These problems can be effectively solved with professional cooperation with a leading web design agency and proper organization of the work of designers. With Wisdek’s utilization of analysis of website design, websites will load even faster, conversion rates will increase and the overall usage of the website will improve.
- Poor Navigation and Structure
One more factor which is extremely important from the user perspective is the website’s navigation and its structure. It should be easy for the visitors to locate the information that they want and move from one page of your site to the other. They also included navigation flaws such as structures menu, too many links and not all important links being provided. A professional web design company Toronto creates a logical flow that champions users’ navigation through the site and nudges them into accomplishing activities preferred by you like making purchases or contacting you.
- Lack of Clear Call to Actions (CTAs)
Your website should steer users into some kind of call to action, such as requesting information, scheduling a service or making a purchase. One of the issues is that there is sometimes a lack of strong persuasive Call to Action that misleads the visitors. Web usability is made of well-placed CTAs that are noticeable and leave no doubt in the minds of the visitor as to what to do next. Our team of experienced designers and copywriters at Wisdek comes up with engaging and persuasive CTAs depending on your business needs to make your website a lead-generation machine.
- Ignoring Content Management Systems (CMS)
Having a well designed website layout is great but without people being able to access it, better still finding it in the list of sites they want to visit then you will not gain anything. Organic traffic is critical in which SEO (Search Engine Optimization) plays a vital role in making your site accessible for the search engine ranking. Web design itself is a major factor that many businesses neglect when designing their website, meta tag and image alt options. It is encouraged that one hires a professional web design company such as Wisdek, which comprehends the aspect of SEO. Hence, the SEO-friendly design practices some of which are outlined below assist in making your website more conspicuous to potential customers.
- Ignoring Content Management Systems (CMS)
For a company that wishes to maintain the content of their site fresh and up-to-date, a solid CMS is critical. While it can be complex to create a site from scratch such a layout can make even simplest changes time consuming and expensive. An experienced web designer will include a user-friendly Content management system so that you can access and alter your site at any time possible. At Wisdek, we offer business websites with Content Management System (CMS) features thus businesses can easily modify website content to make updates and keep the content current and stimulating.
- Failing to Highlight Unique Value Propositions
Your website must tell a story about your business that visitors may not be able to easily explain where they will visit the competition. When one does not give enough emphasis on the value propositions, it means that the website could be among the many and overlook the attention of potential clients. A good web design company in Toronto will ensure that they take their time to study your business, competition and the targeted clients. Unlike other web development companies, at Wisdek we ensure that every website we design for you has that special touch depending on the personality or special features of your brand or your exclusive graphics, layout or content.
