A Guide to Understand Enterprise SEO

by Chaitanya Khanna / Dec 3, 2021 / in News and Views, Organic SEO

If you think your SEO strategy is not giving the desired result and fail to drive traffic, then possibly you need to invest in Enterprise SEO. When it comes to driving more traffic and increasing business revenue, you need to figure out the right SEO techniques that work best for your website.

Now you may ask what Enterprise SEO is, what makes a site enterprise, and how to do it? So, in this post, you will get answers to all these questions to understand whether you need an Enterprise SEO plan.

 

As the name suggests, enterprise SEO is for large organizations. However, there’s no specific definition that suggests how an enterprise website differs from a regular website. But usually, the number of web pages on the site and the revenue they generate is the key indicator. So, a bigger website with several web pages is considered an enterprise site. Typically, a website with more than a thousand pages comes in the category of the enterprise site. So, even if your company has less than 50 employees, it is the number of web pages that makes a website ‘Enterprise’.  When it comes to optimizing websites, more pages mean more challenges.

Now before we begin understanding enterprise SEO, let’s first recall SEO (search engine optimization). SEO is a digital marketing technique used for improving the visibility of a website on search engines.

Several techniques such as on-page, off-page, and technical SEO are used to help websites rank on the first page of Google that generates more leads and higher conversions.

Enterprise Resource Management ERP software system for business resources plan presented in modern graphic interface showing future technology to manage company enterprise resource.

 

It is SEO that allows customers to find your business online.

What is Enterprise SEO?

Enterprise SEO is the same as general SEO. However, traditional SEO differs from enterprise SEO in terms of scale. Websites with hundreds of web pages need large-scale SEO services that align with their specific business goals. As a more focused approach, enterprise-level SEO involves optimizing thousands of web pages to drive more traffic. It is performed on a grand scale and includes deep market research, in-depth competitor analysis, project management, and more. This type of specialized SEO service is typically for Fortune 500 Companies, enterprises operating at multiple locations, and e-commerce sites with 10k+ pages. The fundamentals of SEO remain the same but at the enterprise level, the SEO tactics are used at a bigger scale.

When You Need Enterprise SEO?

If traditional SEO is not meeting your digital marketing goals, you need to consider enterprise SEO. For big websites, traditional SEO fails to drive traffic. The high volume of pages, hundreds of links, and complex technical issues need a specialized plan. So, if you need to optimize thousands of pages and aim to outrank concentrated competitors, enterprise SEO is for you. The primary focus of enterprise SEO is optimizing the content on thousands of pages. It involves a comprehensive keyword selection process and ensures that original content is published on all pages.

As compared to a small business or general SEO, enterprise SEO targets individual pages for each product. Traditional SEO uses long-tail keywords with less competition while enterprise SEO targets highly competitive, short-tail keywords. So, if your business operates at multiple locations, offers hundreds of products, and has a huge website, enterprise SEO is for you. An SEO plan that works for small and medium-sized businesses is not sufficient for multi-national organizations and e-commerce sites. A well-executed enterprise SEO strategy is needed for larger websites to rank at the top of the SERPs for different keywords.

Key Benefits of Enterprise SEO

Small businesses usually have a small team responsible for content creation, PPC, as well as social media. However, big companies need a comprehensive digital marketing strategy and specialists for each task. They need dedicated SEO professionals for handling their complex requirements. Only a digital marketing agency specializing in enterprise SEO can optimize all the web pages, get quality backlinks, establish domain authority, and help gain a high ranking. They provide scalable and more sophisticated SEO solutions that include high page loading speed, refreshing old content, quality content creation, protecting domain authority, strategic keyword selection, link building, technical SEO, automation, and much more. By implementing a strategic Enterprise SEO plan, a business can get a following and more benefits.

1. Establish Global Brand and Maintain Reputation

Enterprise SEO not only improves ranking but also helps businesses align their brand goals with the local market demands. It is a highly targeted marketing that also allows companies to manage reputation and brand messages.

2. Lower Cost-Per-Click (CPC)

SEO drives organic traffic and when implemented on large scale, it can have a significant impact on paid search cost per click rates. If properly implemented, businesses can save millions of dollars in revenue.

3. Establish Authority

SEO plan includes getting quality links from other reputed sites that give authority and credibility to the website. Establishing authority and maintaining credibility are essential for businesses to thrive in the highly competitive market. Besides gaining the trust of customers, search engines also consider the site as a credible source. It also helps create partnerships and promote the brand message. A tailored enterprise SEO plan can boost brand credibility, align with the enterprise’s short-term and long-term goals, establish stronger customer-brand relationships, and increase revenue.

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