Ensuring Data Accuracy: When Your Small Business Name, Address, or Phone Number Changes, Data Aggregator Services Can Help

by Mike / Jun 2, 2023 / in Local SEO

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For every Small Business, It is important to maintain accurate and up-to-date information about business NAP details. When changes occur in your NAP(business name, address, or phone number) details, it is crucial to update this information across various online platforms and directories. However, manually updating each listing can be time-consuming and prone to errors. That’s where data aggregator services come in. In this blog post, we will explore the benefits of using data aggregator services to match and update your small business’s name, address, and phone number. We will also discuss the tools that provide these services, along with their costs, and present the pros and cons of utilizing such services.

Understanding Data Aggregator Services:

Data aggregator services are platforms that collect, verify, and distribute business information to a wide range of online directories, search engines, social media platforms, and other online databases. When your business information changes, data aggregators can help ensure that the updated details are propagated across multiple online platforms efficiently.

Benefits of Data Aggregator Services:

  • Time-saving: Instead of manually updating your business information on each platform individually, data aggregator services allow you to make changes in one place, saving you time and effort.
  • Improved data accuracy: By using data aggregator services, you can ensure that your updated business information is consistently and accurately reflected across various online directories, reducing the risk of incorrect information and potential customer confusion.
  • Enhanced online visibility: Consistent and accurate business information is crucial for search engine optimization (SEO) and local search rankings. Data aggregators help ensure that your business details are correctly listed across multiple platforms, improving your online visibility.
  • Increased customer trust: When customers find consistent and up-to-date information about your business across different online sources, it builds trust and credibility, leading to higher customer satisfaction and engagement.

Best Data Aggregator Tools:

Moz Local:

Moz Local is a popular data aggregator tool that distributes your business information to major online directories.


  • Wide distribution to major online directories.
  • Easy management of business information.
  • Consistent NAP (Name, Address, Phone number) details across directories.


  • Limited features compared to some other platforms.
  • Pricing may be higher for businesses with multiple locations.


Yext provides a comprehensive platform for managing your business’s online presence. Pricing for Yext’s data aggregator services varies based on the number of locations and additional features required. 


  • Comprehensive platform for managing online presence.
  • Advanced features for data distribution and management.
  • Real-time updates and syncing with directories.


  • Pricing can be high, especially for businesses with multiple locations.
  • Some features may not be relevant to all businesses.


BrightLocal offers a range of local SEO tools, including data aggregator services. 


  • Affordable pricing plans.
  • Data aggregator service integrated with other local SEO tools.
  • Easy-to-use interface.


  • May not have the same level of distribution as larger platforms.
  • Advanced features may be limited compared to other tools.


Synup’s data aggregator service distributes accurate business information to various online directories and review sites. 


  • Accurate distribution of business information.
  • Integration with various online directories and review sites.
  • Customized solutions based on business needs.


  • Pricing information is not publicly available.
  • Limited information available on specific features and capabilities.

Setting up data aggregator services is crucial for local businesses to maintain consistency and improve their rankings. Wisdek, being an expert Local SEO Services Agency, can help in this process.

Among the mentioned tools, Moz Local is a popular choice, providing wide distribution and easy management. Yext offers a comprehensive platform with advanced features, while BrightLocal offers affordable pricing and integration with other local SEO tools. Synup provides accurate distribution and customized solutions.

Ultimately, the choice of data aggregator service depends on the specific needs and budget of your business. It is recommended to evaluate the features, pricing, and suitability of each tool before making a decision. Wisdek can assist in setting up data aggregator services and ensuring your NAP details are up to date, maintaining consistency and providing updated information to customers, which can positively impact local business rankings.

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