Using GEO, businesses are now able to change their approaches to boosting online exposure. With the progress of AI, ChatGPT, Gemini, and Claude are now affecting not only the use of services but also the way content is found online. Long-term focused digital agencies and online businesses now have a new powerful opportunity through GEO to enhance conventional SEO strategies.
At Wisdek, we are aware that things in digital marketing are changing rapidly. Since creating more than 1,200 websites for small and medium-sized businesses in Canada, the USA, the UK, and Australia, we are dedicated to making it simple and understandable for businesses to move forward.
Knowing what Generative Engine Optimization is
GEO’s main goal is to make sure your website will be used as a source by prominent generative AI platforms such as ChatGPT and similar software. AI search tools are different from Google and Bing, since they deliver results in a human-like manner and primarily focus on reliable data.
More professionals and decision-makers are using AI for searches, so getting referenced by AI can greatly increase a business’s reputation and make it known more widely. When it comes to social media management, reputation and leadership in the industry matter most.
How GEO is important for businesses in Toronto?
Seeing and being seen online is very important for any Toronto-based social media agency. Because billions of user queries are now handled by AI, the chances to get smm leads and high-quality traffic through GEO are at their highest.
If what is on your website is used by a generative AI, users may feel more confident about your brand and become more interested in visiting it. The process is helpful for those who use social media channels or provide SaaS services to different global markets.
Different ways to successfully use GEO
Several tactics must be considered to increase the possibility that your articles are mentioned by generative AI. These are different from simple SEO since they give primary importance to your website’s content, structure, and reputation.
1. Make your Web pages easily accessible to AI crawlers.
Make sure to give AI searches like OpenAI’s OAI-SearchBot permission to access your website by changing your robots.txt. Since these tools mostly connect to the web through Bing, you should also add your sitemap to Bing’s Webmaster Tools.
2. Make your writing seamless and packed with details.
Relying on quality, carefully researched material can help your content be mentioned more often by others. If you’re hoping to get more locally focused results, your business could write guides, case studies, and analyses that share original ideas instead of posting easy tips.
At Wisdek, we put a strong focus on articles that illustrate practical knowledge and information from particular industries. This strategy goes in line with Google’s S-E-A-T guidelines and improves your credibility for SEO as well as GEO results.
3. Improve how your structure reads and appears
Such models focus on making data that is easily readable and organized. Follow a well-structured heading hierarchy (H1, H2, H3), make the paragraphs concise, and always apply the same formatting. Thanks to this, users enjoy better service, and the AI is able to gather and reference more important facts.
Clean design and correct structure are what our website designers at Wisdek provide for businesses, ensuring they are GEO-ready and attractive too.
Using GEO for the purpose of lead generation
Nowadays, it is necessary to use AI-driven interfaces, since they are a common part of the digital world. Generative engine optimization (GEO) gives a proactive strategy to boost a website’s ranking and trustworthiness. Wisdek Combining it with SEO makes it possible for businesses to stand out in searches and be seen both by computers and people online.
