Many small business owners want to do whatever they can to improve their business. They spend countless hours worrying about the health of their company. Long gone are the days of traditional marketing techniques. Digital marketing has formed a new way of getting in front of existing and potential customers alike.
Search Engine Optimization for small businesses is a form of digital marketing. You optimize your website so that major search engines such as Google know about your website and what it’s about. Optimization comes in editing meta title tags, headers such as H1, H2, and H3s on the website, body text, anchor text, links, and much more.
If you own a small business and know the importance of your online presence, then just building a website will not suffice. Nobody will see your website. Search engine optimization is the process needed to get the website visible in the search results.
Small businesses do not typically have endless resources they can use to make this happen. A smart SEO strategy is essential. Keywords are selected based on the companies industry and location. Then an SEO audit will take place to see what is needed to reach its goals to get the traffic necessary to succeed.
Keyword Research is where search volumes and keyword difficulty are taken into consideration. The website’s current status is taken into account; for example, a brand new website will not take on highly competitive terms in a saturated market. Over time and hard work, this task can be accomplished. Over time your hard work will pay off with consistent leads generated organically through good rankings in the SERPS.
Once your keywords are set, it is time to organize them and plan your content accordingly. Map out the keywords across your website to ensure they are being targeted correctly. Make sure all services and geolocation terms are placed appropriately.
It is always essential to keep an eye on the progress of your SEO campaign while implementing your strategy. By doing this, you know what is working and what needs a little more help. Citation building for local businesses will help improve your local rankings.
Link building is also another critical element in improving your company’s authority in your industry. Links are like votes of confidence from other websites. The higher a website’s authority and the more relevant it is to your specific industry, the better that backlink will be for you.
SEO is vital for small businesses as it increases the number of high-quality leads generated and delivers a better user experience for people finding your website online. A fast, clean website will ensure that your users get the information they need to make a decision. Optimized websites will give them information with social proof and other factors to aid them in their decision-making.
Having a website appropriately designed will be a conversion machine and act as a sales tool that works around the clock. Showcase your work and accomplishments as a company allowing potential customers to expect by choosing your company’s products and services.
SEO allows your small business to get in front of anyone searching for terms related to your products or services. This means that people that don’t know your business exists will be able to find you. SEO leads are always of higher value because when people come to your website, it is by seeing you through specific keyphrases. The more detailed the keywords are, the more likely that the user is to make a purchase decision.
Utilizing current web development trends making websites easy to look at on any device enhances the user’s experience. When users have a better experience using your website, they are more likely to be repeat customers.
Creating an online presence is important in this day and age. This lets people know about your company and its values. Showcasing your company in a light that will connect with people and establish long-lasting relationships. An effective online presence ensures that your company stands out from the competition and stays on the top of mind for people in need of your services or products.
SEO is not only for enterprises but for businesses of any size. SEO takes a lot of work and time, and not all business owners can complete these tasks. Hiring an SEO agency can take the load off you to focus on other essential aspects of your business.
When choosing SEO services for your small business, you must get local SEO services with them. Some companies charge a separate fee for local SEO. These extra charges can add up quickly and become costly. Local SEO is essential so that local buyers can find you easily. According to Google, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase.
Local SEO is done by citation building through your SEO campaign and optimizing your Google My Business listing. Google My Business optimization includes ensuring that all the information about your business is listed correctly and completely. Own as much real estate on the search engine results page as possible.
Hiring an agency for SEO services has many benefits. By hiring an agency, you will have a team of experts working on your website and improving your online presence compared to hiring someone in-house. The cost of paying an agency is also considerably less than hiring someone in a dedicated role. You will also benefit from an SEO company that has been around for a while and has industry connections in place to get your brand out there effectively.
At Wisdek, we do effective SEO for any company with any budget. We run an audit of the existing website and prioritize tasks to get the most for your money. You will have a dedicated account manager and customer service, making sure that you are well aware of all that goes into your SEO efforts.
We offer detailed reports showcasing all the work that has been done and rank tracking that you have access to see 24/7. You will be able to view the tasks completed and see how it relates to your web ranking. All it takes is just picking up the phone and giving us a call to get a free website evaluation today.