As a small business owner, you may be hesitant to invest your time and resources into local SEO. However, with the increasing competition in local markets, ignoring this crucial aspect of digital marketing could mean losing out on potential customers and revenue.
Here are some stats that highlight the importance of local SEO:
88% of consumers trust online reviews as much as personal recommendations. This means that having positive online reviews can significantly impact your business’s reputation and attract potential customers.
18% of local mobile searches lead to a sale within one day. With more people using their mobile devices to search for local businesses, it’s ess
Local and organic searches make up 69% of overall digital traffic. This indicates the importance of optimizing your website and online presence for local search to increase visibility and attract potential customers.
87% of consumers used Google to evaluate local businesses in 2022. This reinforces the need to have a strong presence on Google My Business and other local directories to ensure accurate and up-to-date information about your business.
42% of local searches involve clicks on the Google Map Pack. This highlights the importance of optimizing your website and Google My Business profile to appear in the Map Pack, which can significantly increase your business’s visibility and attract potential customers.
At WisDek, we understand the importance of local SEO for businesses of all sizes. A strong local search presence can generate more leads and conversions, making it a crucial aspect of your overall SEO strategy. In this blog post, we will be discussing 10 of the best local SEO tools you can use to improve your local search rankings.
Before we get started, it’s important to have a basic understanding of local SEO and how it differs from traditional SEO. We highly recommend checking out our Local SEO Checklist, which can help you gain a better understanding of how local search works and which parts of your website you should optimize for local searches.
Now, let’s dive into the top 10 local SEO tools that can help you manage, track, and optimize your local SEO efforts:
1. BrightLocal: A Comprehensive Local SEO Tool for Your Business
If you are looking for a comprehensive local SEO tool, then BrightLocal could be the right choice for you. This tool was founded in 2009 by Ed Eliot and Myles Anderson, and since then, it has been used by over 10,000 top brands, local businesses, and agencies worldwide.
With BrightLocal, you can perform a wide range of local SEO tasks, including auditing citations and NAP, performing GMB audits, monitoring online reviews, generating SEO reports, and tracking search rankings. The platform also offers a white-label reporting feature that allows you to create customizable reports for your clients.
One of the best things about BrightLocal is that it manually fixes and builds citations on over 1,400 sites, which can help your business to achieve higher search rankings. Moreover, the tool provides a user-friendly client reporting system, making it easy for you to share results with your clients.
BrightLocal’s pricing starts at $29 per month, where you can monitor your business in up to 3 locations. Additionally, the tool offers a free 14-day trial, allowing you to test some of its key features before deciding to purchase.
2. Moz Local
As a local business, you need to ensure that your business listings are accurate and consistent across the web. This is where Moz Local comes into play. Moz Local is a local SEO tool that can help you improve the visibility of your business in local search results. In this post, we will discuss the key features and benefits of Moz Local.
One of the main benefits of Moz Local is that it ensures that your business listings are correct and consistent across the web. Moz Local submits accurate location data of your business to all the major data aggregators and online directories, which helps to improve your local search rankings. It also helps you close duplicate business listings and lets you easily update your business listings.
Here are some of the key features of Moz Local:
Local Listings Dashboard
The Local Listings Dashboard allows you to manage, track, and optimize your online listings. You can gain key insights into the health and performance of your online listings.
Instant Directory and Aggregator Submission
Moz Local distributes your listing information in real-time to the key directories and essential data aggregators. This helps to ensure that your business listings are visible across the web.
Google My Business Sync
Moz Local enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile. This helps to ensure that your business information is accurate and up-to-date on Google.
Real-time Update Distribution
When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem. This helps to ensure that your business listings are always up-to-date.
Distribution Reporting
Moz Local allows you to quickly assess the effectiveness of your published listings over time. You can view metrics such as Average Score, Listing Reach, and Listing Accuracy. Additionally, you will receive automated tracking PDF reports with weekly insights.
Review Monitoring
Moz Local enables you to monitor the latest reviews and ratings of your business on the most popular sites from one place. This allows you to stay on top of your online reputation and respond to reviews as necessary.
Review Management for Google
In addition to viewing and reporting on all reviews, Moz Local enables you to respond to Google reviews directly. This helps you to engage with your customers and improve your online reputation.
In terms of pricing, Moz Local is reasonably priced compared to some of the other tools in this list. Depending on your needs, you may have to spend anywhere between $14/month to $33/month. This is a small investment considering the benefits that Moz Local can bring to your local SEO strategy.
3. Semrush Local SEO Tool
As a business owner, you know how important it is to have your business listed accurately and consistently across all directories and search engines. This is where Semrush’s Listing Management tool comes in.
Developed in collaboration with Yext, this tool harnesses the Yext Knowledge Network to publish data across all the most popular directories and intelligent services, including Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many more.
The best part? You only need to update your information once and the tool will publish it where people are searching. You won’t have to spend countless hours updating your listings manually.
The process is straightforward. Simply enter your business information in the search bar and click on ‘Check listings’. Semrush will present you with all of your listings and the status of each, so you can quickly identify any inconsistencies or errors.
Paid subscribers of Semrush get to employ all of Yext’s Digital Knowledge Management capabilities for only $20 per location a month, making it an affordable option for businesses of all sizes.
In addition to Listing Management, Semrush offers a suite of powerful tools that can help you optimize your local SEO strategy, including Local SEO, Position Tracking, Site Audit, and more.
Pricing starts at $119.95 per month for Semrush Pro, which includes the Listing Management tool. This may seem steep at first, but when you consider the time and resources you’ll save by using Semrush, it’s a smart investment for any business looking to boost their local SEO.
4. Serpstat Local SEO Tool
Serpstat’s Local SEO tool is designed to help you manage your business presence and reputation in numerous local directories from a single interface. The tool allows you to update your opening hours, products, services, menus, and other information across dozens of local directories in just a few clicks.
With Serpstat’s Local SEO tool, you can also track the dynamics of clicks, impressions, photos views, and rating activity. This will help you understand how your business is performing in local search and what you can do to improve its visibility.
The tool also allows you to manage your online reputation by engaging with customers and replying to reviews. You can also post news, photos, and videos on social media to keep your customers engaged and informed about your business.
The best part about Serpstat’s Local SEO tool is that it’s priced affordably at just $20 per location per month. This means that you can manage your local SEO effectively without breaking the bank.
5. Whitespark Local SEO Tool
Whitespark was founded in 2005 as a web design agency by Local SEO expert Darren Shaw. Over the years, the company has evolved into a full-fledged local SEO company that provides tools and services to help businesses and agencies with local search marketing.
Whitespark’s Citation Finder tool is a popular tool used by several marketing agencies and businesses across the world. This tool helps businesses find all the critical citation opportunities they’re missing so they can increase their local search rankings.
In addition to Citation Finder, Whitespark provides other tools to manage and optimize your website for local searches, including Local Rank Tracker, Reputation Builder, and Link Prospector. These tools allow businesses to monitor their local and organic search performance, review their business on popular platforms, and automate link prospecting to find more link-building opportunities.
One of the great things about Whitespark is that they also offer free local SEO tools like the Review Handout Generator, Google Review Link Generator, and Offline Conversion Tracker. These tools can be a valuable addition to any local SEO campaign.
Unfortunately, there is no information about the pricing of their local SEO solutions on the website. However, according to a blog post by the founder, Darren Shaw, the local SEO packages start from $100/location for up to 5 industry/local sites. You can get in touch with their team on the contact page to get information on pricing.
By using these tools, you can optimize your website for local searches and ensure that you stay ahead of your local competition. Remember, local SEO is an ongoing process, so it’s important to regularly review and update your business information and website content to maintain your visibility in local search results.
