Gone are the days when an internet marketing agency could design a few SEO packages and apply it to all of their clients. The process of organic optimization has evolved significantly within the last 4 years, starting from penalties for over-optimization to the release of artificial intelligence algorithms that learn from a user’s interaction with search results, and constantly tweaking those algorithms. Because of these changes, our process to providing SEO services has undergone a major transformation.
We start by evaluating the industry, geographical area and target audience and come up with a list of phrases that would generate targeted traffic. We then evaluate competition who are ranked well for those selected keywords and compare our client’s website in order to identify areas of improvement, starting with on-site parameters such as content, meta tags, image alt tags, rich snippets, heading tags and overall keyword density. We then analyze well-ranked competitors’ backlink profiles, social signals and other digital footprint parameters. Once the evaluation phase had been completed, our team of SEO technicians identify areas that need improvement.
n most cases, the first month’s work will involve extensive changes to meta tags, content additions/adjustments and other on-site parameter adjustments. We may also recommend tweaks to the layout of a website, aiming to boost conversion rates. We perform page-speed load tests using official Google tools to ensure optimal delivery of your website to clients, without any delays. Page speed optimization is a parameter that tracks user experience – the higher the score, the better the user experience and the better the ranking.
In most cases, off-site work will also be done during the first month of SEO services. We typically start with an evaluation of existing backlinks, to ensure there aren’t any backlinks that could potentially do more harm than good. We then develop a strategy, specific to the industry, and proceed with the work. Off-site SEO deliverables may include links from authoritative blogs, press releases, social bookmarks, social shares and other ways of building backlinks, while following Google’s criteria.
