In today’s business world, establishing a robust online presence goes a long way in determining the success or failure of your business. However, many small businesses face challenges in improving their online footprints.
This blog post will shed light on seven obstacles that lead to little or no online footprints for your small business. Without further ado, let’s dive in.
1. Lack of Planning
Planning is a key part of business. But you’ll be amazed how many small businesses simply overlook the need to plan.
When there is no concrete plan put in place to boost your online presence, what you get in return is a business that consumers fail to recognize. While planning for key areas like sales, development, staffing, skills shortage, and funding, creating a noticeable online footprint should also be listed among areas that require top attention.
Your website should be carefully planned and designed to suit your company image and attract your target audience. If you do not have the ability to properly manage the website creation process, Wisdek is a very good platform that would take the planning off your hands.
Wisdek will help you create a website complete with clear messaging, beautiful modern layouts, fast loading speeds, efficient sale funnels, and a solid foundation for top search engine performance.
This will help you easily enter the market and establish your business as a trustworthy brand in front of customers.
2. Poor Time management
When running a small business, there is never enough time. There are a million and one decisions to be made and only 24 hours in a day.
This makes many startup owners push their online footprint to the back of their list believing that by the time they’re more established offline, they can start working online.
This is wrong, as with proper time management you can effectively juggle both your online and offline targets. To achieve this, start by eliminating or minimizing distractions i.e. anything that gets in the way of running your business. Focus your time and energy on the most impactful things. Ask yourself: what is important and what can be postponed until tomorrow? Knowing the answers to these questions can help you effectively prioritize your time.
You can also borrow a tip from former Olympic athlete Ben Hunts-Davis and ask yourself: will this make the boat go faster? That is to say, will this decision or action have a significant impact on my offline and online presence, if the answer is yes, then you set time apart to fulfill such tasks.
3. Trying to Compete with Established Standing Social Competitors
Most industries are crowded with competition. As a small business, your aim shouldn’t be to beat the already established competition, it should be to build your brand name until you become a worthy competitor.
Don’t try to build your online presence with the aim of outranking another company. Instead of growing naturally, you’ll get stuck comparing follower counts and engagements and end up building a brand that offers little or no value to its customers.
4. Juggling Multiple Social Platforms
It’s an open fact that social media is the fastest and most effective way to build a business’ online presence. However, building a presence across multiple social networks can often make it feel like time is slipping through your fingers.
With messages, notifications, and content deadlines constantly demanding your attention, juggling different tasks can lead to untimely burnout. This is why you see many abandoned business pages on various social media platforms today.
To avoid this, first, create a well-thought-out strategy, allocate time wisely to the platform you believe has your target customers, and focus on building your presence on such platform.
You can also employ the services of experts. Like Wisdek.com provides you with a team of SMM experts that will help you create vivid visuals, find a fine-tuned audience, and write compelling ad texts to drive phone calls, leads, and purchases for your business in any social media platform you choose, just with the click of a button.
5. Poor Company Culture
Another issue often overlooked by small businesses is company culture. This plays a crucial role in how consumers respond to your brand both online and offline.
Your company culture also sets the tone for how employees interact with each other which can have an immense impact on the overall performance of the business.
A good company culture encourages your workers to put in their best effort in building your online presence, their positive attitude towards your brand also makes consumers create a good impression of your company hence increasing their trust.
An unhealthy company culture can lead to discord, low morale, and slow progress, which can hinder a small business’s growth.
6. Poor Brand Awareness Strategy
Increasing your brand awareness through promos, coupons and advertisements is also a way to improve your online presence. The more people know about your brand, the more they will want to be in your online space.
However, poor brand awareness strategies on the other hand reduce your chances of engaging potential customers. Without new customers coming in, your business would not be able to continue growing and expanding its customer base.
7. Ineffective management
The last obstacle to building an online footprint is ineffective management.
A poor management team can make decisions that negatively affect how customers view your brand which ultimately affects your online presence and even your sales.
To fix this, you need to have the right people to make the right decisions. You also need to make sure that your team is working well together. To be effective, you need to keep everyone on the same page.
Tackling these obstacles before they cause permanent damage can skyrocket the online presence of your small business to new heights thus improving sales and profitability with Wisdek’s local business optimization services.
For more significant progress, it is best to hire the services of experts. Don’t procrastinate anymore! Visit Wisdek.com today to efficiently boost your company’s online presence.
