Paid Ads / ChatGPT Ads
Be there when buyers ask AI who to hire.
More buyers now ask ChatGPT who to hire instead of searching Google. ChatGPT has started showing ads under its answers, and the businesses that are ready first get that attention. We get you ready on both fronts: named in the answer, and shown in the ad under it.
Within 2 business days you get a plan showing what AI says about your business today, where ads in ChatGPT fit your market and what they should cost. If it's too early for you, we'll say so.
Several companies do this well. Your Company comes up often for condo-board approvals and installs within three weeks…
- Thousands of ad campaigns run since 1998
- Building AI visibility for clients since 2023
- We reply within 1 business day
Businesses that grew with Wisdek
Business Partner
Advertising
BBB Accredited
Clutch
Reviews · 5.0The next ad platform is a conversation
The question that used to bring up ten blue links now gets one answer naming two or three companies. This year, businesses can also pay to appear right under that answer. Three things to know.
Feb 2026
ChatGPT started testing ads in the US, on its Free and Go plans.
OpenAI, "Testing ads in ChatGPT"
Under the answer
Ads appear below ChatGPT's answer, labelled Sponsored. Advertisers can't change what the answer says.
OpenAI Help Center, "Ads in ChatGPT"
40+ countries
By August 2026, ChatGPT ads were available in over 40 countries, Canada included.
OpenAI, August 2026
Most agencies haven't started yet. We've been building AI visibility for clients since 2023, and adding the paid layer is the next step.
One question. Three AI tools. Is your business in the answer?
Buyers don't use just one AI tool. Here is the same question asked in ChatGPT, Perplexity and Google's AI Mode, and where a business can show up in each.
For a furnace replacement in Mississauga, homeowners often mention a few local companies. Your Company comes up for same-week installs, clear upfront quotes and strong recent reviews. Ask two or three for an in-home quote before you decide.
Named in the answer: earned with AI SEO. The card under it: a ChatGPT ad, kept separate from the answer.
Your Company1 is frequently recommended for furnace replacements in Mississauga, with reviews praising quick installs and fair pricing2. Homeowners on local forums suggest getting at least two quotes3.
Perplexity shows its sources. Your website is the first one it cites.
Several Mississauga HVAC companies handle furnace replacements. Your Company is a frequent pick, known for same-week installs, financing options and clear written quotes. Most replacements take one day.
Google's AI answer quotes the same pages Google ranks. Your page is the first source.
Transcript
- ChatGPT. A homeowner asks: "Best company for a furnace replacement in Mississauga?" ChatGPT answers and names Your Company for same-week installs, clear quotes and strong reviews. Below the answer, kept separate from it, a card labelled Sponsored shows Your Company's ad with a Get a quote button.
- Perplexity. The same question. Perplexity lists its sources, starting with yourcompany.ca, and names Your Company in the answer with a link to that source.
- Google AI Mode. The same question in Google's AI Mode. The AI answer names Your Company, and yourcompany.ca is the first source listed beside it.
An illustration, not a recording. Your AI search audit shows what these tools actually say about your business today.
What ChatGPT ads with Wisdek include
This ad space is new. Here's what we actually do, and what we tell you before a dollar moves.
- An AI-readiness check.
What ChatGPT, Perplexity and Google's AI say about you and your competitors today. Everything else builds on it.
- Pages AI can quote.
Answer pages and clear business facts, written so AI tools can quote you. Paid or not, the assistant needs something to say about you.
- Placement management.
Where ads are open in your market, we set them up, cap them and manage them. Small planned tests first, scaled only when the cost per lead works.
- The same lead discipline.
Cost per lead estimated before we start, junk screened out, every lead tracked. The same way we run Google and Meta ads.
- Monthly AI-visibility checks.
Whether the AI tools name you, next to your competitors, measured every month and reported in plain English.
- A straight answer.
If paid placement isn't worth your money yet in your market, we say so, and put the budget where it pays today.
See where you stand in AI search, before you spend a dollar.
Your free growth plan includes an AI search audit: what ChatGPT, Perplexity and Google's AI say about your business, who they name instead, and whether ads make sense for you yet.
How it works
Week 1
An AI-readiness check
We ask ChatGPT, Perplexity and Google's AI the questions your buyers ask, and record who gets named. Any paid placement builds on that baseline.
Month 1 on
Pages AI can quote, small capped tests
We write the pages and facts AI tools quote. Where ads are open in your market, we run small tests with a firm budget cap.
Every month
Scale only on cost per lead
What brings leads at a good cost gets more budget, and what doesn't gets switched off. Every month you see leads, cost per lead and whether AI names you.
Who should move early, and who shouldn't
New ad channels reward some businesses more than others.
A good fit
- Your buyers research before they buy: legal, medical, home services, B2B.
- Competitors outrank you on Google and you need a new way in.
- You can put at least $1,500 a month into growth and judge it over a quarter.
- You already run Google or Meta ads and want the same discipline here.
Not a fit, yet
- You need the most leads possible this month. Google Ads pays back faster today.
- Your market is too small for ads in AI tools yet.
- You want a cheap experiment rather than a managed channel.
See what AI says about your business, and where ads fit.
Your free growth plan starts with an AI search audit. We ask ChatGPT, Perplexity and Google's AI the questions your buyers ask, and show you what comes back.
- 1Where you're named, and where you're not. The real questions your buyers ask, checked in each AI tool.
- 2Who gets named instead, and why. The competitors AI recommends and the websites it leans on to do it.
- 3Whether ads are worth it for you yet. If ads are open in your market, what a capped test would cost, and what we'd do first.
| Buyer question | You | Rival |
|---|---|---|
| Glass railings for condos, Toronto | ✗ | ✓ |
| Railing installer, condo board approval | ✓ | ✓ |
| Aluminum vs glass railings cost | ✗ | ✗ |
Wisdek ChatGPT ads, at a glance
The short version, for anyone comparing agencies.
What it is
Paid placement inside AI assistants like ChatGPT, run together with the AI SEO work that gets you named in the answers
Who it's for
Businesses whose buyers ask AI for recommendations: home services, clinics, law firms and B2B companies
Who we are
Wisdek, a digital marketing agency in the Toronto area, Canada, founded in 1998, building AI visibility for clients since 2023
Price
Managed inside our ad plans, from $1,500 a month in growth. Placements start with small, capped tests
How fast
AI-readiness work starts in week one. Paid tests start where ads are open in your market
How it's measured
Leads and cost per lead, plus whether the AI tools name you, checked every month
ChatGPT ads are sponsored placements shown below ChatGPT's answers. They also show which of your services come up most in ChatGPT conversations, and which offers buyers click. We use that to decide which pages and articles your AI SEO work should cover first. Explore AI SEO services
ChatGPT ads questions owners ask us
Can you really buy ads in ChatGPT?
Yes. OpenAI started testing ads in the US in February 2026 and has since opened them in more countries, including Canada. They appear below ChatGPT's answer, labelled Sponsored. Where ads are open in your market we manage them. Where they aren't yet, we get you ready so you're first in line.
Is this just AI SEO with a new name?
No. They're two halves of the same channel. AI SEO earns you a place in the answer. Ads buy a place right under it. We run both from one plan so they don't work against each other.
Do ads change what ChatGPT says about my business?
No. OpenAI says ads run separately from the answers and advertisers can't change them. That's why the AI SEO side matters: it's the only way into the answer itself.
What does it cost?
It's managed inside our ad plans, from $1,500 a month in growth. Placements start as small tests with a firm budget cap, and grow only when the cost per lead works. You see the numbers in your plan before anything starts.
How do you measure it?
The same way as every channel we run: leads and what each one cost. Plus a monthly check of whether ChatGPT, Perplexity and Google's AI name your business.
We're not doing any AI marketing yet. Is it too early?
It's the right time to get ready. The readiness work helps right away in the AI answers, and it's what makes paid placement work when you start.
Why do businesses choose Wisdek for ChatGPT ads?
Because we've been building AI visibility for clients since 2023, and we run ads the same way on every platform: estimate the cost per lead first, test small, then keep improving. That's why service businesses and B2B companies across Canada and the US come to Wisdek for ChatGPT ads.
Find out what AI says about you today.
We'll ask ChatGPT, Perplexity and Google's AI the questions your buyers ask, show you who gets named next to you, and where ads fit. Free, and yours to keep.
Prefer to talk? Call 416-514-1672
We reply within 1 business day. Nothing to sign, and if it's too early for your market we'll tell you what works today.