Services / Lead generation
Lead generation isn't one channel. It's the result. We put search, Google Maps, ads, social and AI answers into one plan, aimed at one number: leads you can quote, at a cost you see before anything spends.
Tell us about your business. Within 2 business days you get a plan showing the channels we'd use, the budget for each, and the leads and cost per lead to expect.
Leads this month · Example
Every one with its source
Businesses that get their leads through Wisdek
Business Partner
Advertising
BBB Accredited
Clutch
Reviews · 5.0Four versions of the same problem. Open each one to see what it looks like fixed.
The SEO company says SEO. The ads company says ads. Nobody answers for the total, so you get three invoices and no single number that says whether the month worked.
One plan, one number
March reportExample
One team answers for the total, and you see it on one page.
One channel means one point of failure. A Google update, a slow season or a competitor outbidding you, and the phone goes quiet with nothing else carrying the load.
A steady mix
One channel12 months
Three channelsPaid adsMapsSearch
Ads for speed, search for compounding, each carrying its share.
Out-of-area calls, price shoppers, the wrong service. If nobody defines what a good lead is, nobody can measure it, and the budget keeps flowing to the channels that bring the wrong ones.
A good lead, defined by you
What counts as a leadagreed before launch
Reported monthly, by channel.
We agree the definition with you, then report every channel against it.
Without call tracking and a source on every lead, budget decisions are guesses. The channel that feels busiest is often not the one bringing the cheapest customers.
Every lead with its source
Lead logExample
Every call and form, with where it came from and what it became.
What does a lead cost you today?
Total marketing spend last month, divided by the leads you could actually quote. Most owners have never done that division, and it's the only number that lets you compare channels, vendors and months.
Five parts, one pipe. Every part moves a stranger one step closer to a job, and every step is counted.
Google, Maps, AI answers and ads: people looking for what you sell, today.
Loads fast, answers the exact search, phone number and a short form on every screen.
A call or a form, tracked, recorded and sent to you within seconds.
We agree up front what a real lead is, and report every channel against it.
Quotes, jobs and orders. The numbers that matter at month end.
Next month: budget moves toward the channels that produced the jobs.
An illustration: 100 leads, 5% becoming jobs worth $10,000 each. Your plan uses your own close rate and job value.
And the loop closes: every month we look at which leads became jobs, and move budget toward whatever produced them.
Pick what you need most. We'll show the channels that do it, what they cost, and what to watch out for.
Get found on Google
Show up in Google Maps and the first page for the searches in your area.
Good at
Watch out for
ProofNorthgate Chiropractic, Calgary: back from page 4 to page 1 in just over a month.
Local SEOCatch buyers searching now
Your ad at the top when someone searches for exactly what you sell.
Good at
Watch out for
ProofDtech, Ottawa HVAC: 34 leads in its first month, from a new website and Google Ads together.
Google AdsCatch buyers searching now
The listings above the ads, where you pay for a lead, not a click.
Good at
Watch out for
Best forTrades and home services that qualify in your area.
Google AdsGet found on Google, Get named by AI
Get your business named when buyers ask ChatGPT and Google's AI who to hire.
Good at
Watch out for
Best forBusinesses whose buyers research before they buy.
AI SEOCreate demand
Ads on Facebook and Instagram that put your offer in front of people before they search.
Good at
Watch out for
ProofDeck builder, Toronto: 50 leads a month at $15.23 each.
Social media adsGet named by AI, Create demand
New: sponsored placements under ChatGPT answers.
Good at
Watch out for
Best forBusinesses already running Google or Meta ads.
ChatGPT adsTurn visits into leads
The part every channel lands on: fast pages, call tracking and instant lead alerts.
Good at
Watch out for
ProofMississauga HVAC: 3 → 31 calls a month within 90 days of the rebuild.
Hybrid React websitesNot sure which to start with? The planner below shows a typical starting mix for your business and budget.
Answer two questions and pick a budget. You'll see a typical starting mix, where the money goes, and how the leads flow in.
Emergency and trade work: HVAC, plumbing, roofing
Showing a typical mix for a local service business that needs both leads this month and steady growth, at $4,000 a month.
Google Ads
$1,800
45%a month
Catches people searching right now
First leads in daysLocal SEO
$1,100
28%a month
Map and page-one visibility that compounds
Builds over monthsLocal Services Ads
$1,100
28%a month
Pay per lead, above the ads
First leads in days, once verifiedFast channels in this mix bring the first leads within days. Search and AI visibility build over months behind them.
A typical starting mix, for illustration. Your growth plan sets the real mix for your market, with the leads to expect and the cost per lead.
Don't compare channels by click price. Compare the cost of a lead you can quote, and, when you can, the cost of a customer.
Starting points, not a quote. Ad spend goes to Google or Meta; our fee is separate and shown in your plan.
Cost per lead= what a channel cost ÷ the leads you could quote
Cost per customer= what a channel cost ÷ the customers it brought
Example
Spend $1,000 and get 20 leads:$50 a lead
If 4 become customers:$250 a customer
Compare that with what a customer is worth to you.
Different trades, different channel mixes, one way of measuring them.
Dtech Services · Ottawa HVAC
34 leads in the first month
The ads reach homeowners on the day they search, and the new site turns those visits into calls.
HVAC company · Mississauga
3 → 31 calls a month, within 90 days
Same business, same prices. The rebuild changed what Google showed and what visitors did when they arrived.
Deck builder · Toronto
50 leads a month at $15.23 each
A simple quote form inside the ad, sent straight to the owner's phone.
Manufacturer · Ontario
40 to 50 leads a month on about $3,500 a month
Business buyers searching for specs and suppliers, counted as quote requests.
Real client results. Names shown where the client agreed.
"Business is so good that the phones are now ringing daily. We are happy to report that we will be opening a second location."
Tony & Bruna Cooper
Firearmslessons
"What was promised, was delivered. I would like to recommend Wisdek to anyone who needs consistent leads for their business."
Ernie Loch
Google review
"We're on the 1st page and getting calls all the time."
Reza
Premier Electric
Your free growth plan shows the channels we'd use, the budget for each, and the leads and cost per lead to expect in your market.
The order matters. Make sure leads can convert, start with the channels that pay back fastest, then build the ones that compound.
Week 1
What a customer is worth, how many you can handle, and what share of quotes close. The plan is built backward from those three answers: fast channels first, compounding channels behind them.
Weeks 1–3
Landing pages, call tracking, form routing and instant lead alerts, so day one of traffic is day one of countable leads.
Every month
Cost per lead and what each lead became, channel by channel, decide where next month's money goes. As search and AI visibility grow, you choose: keep the paid spend, or let it shrink.
If you fill up, a good problem, we slow spend down rather than send leads nobody can answer.
Your free growth plan sizes the demand in your area, picks the channels in the order they'd pay back, and puts numbers on it.
If your business isn't ready for more leads yet, or a channel won't pay back in your market, we'll say so.
| Channel | Budget | Est. leads |
|---|---|---|
| Google Ads | $2,000 | 30–40 |
| Local Services Ads | $1,000 | 15–20 |
| Local SEO | $1,000 | builds from month 3 |
| Lead vendor | Separate agencies | Wisdek | |
|---|---|---|---|
| Who owns the lead | They do, and often resell it | You, in three dashboards | You, in one report |
| Exclusivity | Often sold to several businesses | Yours | Yours, always |
| Who answers for the total | Nobody | Nobody | One team, one number |
| What counts as a lead | Their definition | Varies by vendor | Yours, agreed before launch |
| Moving budget to what works | Not possible | Never across vendors | Every month |
| What you build | Nothing; stop paying and the leads stop | Pieces, in different places | Rankings, pages and data you own |
| What you hear each month | An invoice | Three reports | Leads, sources and costs, on one page |
The short version, for anyone comparing options.
One team, answering for one number: leads you can quote, at a cost you saw before you spent.
Lead vendors often sell the same enquiry to several of your competitors, and they keep the asset. We build a pipeline you own: your rankings, your pages, your data. Every lead is yours alone.
Whatever pays back fastest, in order. Emergency trades usually start with Google Ads and Local Services Ads; considered purchases add Meta ads; B2B leans on search and AI answers. Your plan shows the order and the reasoning.
The one closest to people who are ready to buy today, usually Google Ads or Local Services Ads, while Local SEO builds behind it. If your budget only covers one channel, we'll do one channel properly rather than three badly.
Yes. We set them up, get you through Google's verification, and manage them alongside your search ads. Not every trade or area qualifies; your plan will say whether yours does.
Your definition: the service, the area, the job size and the timing, agreed before launch. We report every channel against it.
That's what the free plan tells you: estimated leads, by when, at what cost, for your market. Every month we report against that estimate, and if we're off, you hear why and what we're changing.
Local SEO starts at $1,000 a month and AI SEO at $1,500. Google, Local Services and Meta ad spend typically runs $1,000 to $10,000 a month, plus our management. Your plan shows each part separately.
Ads usually bring the first leads within days of launch. Search and AI visibility build over months behind them, so the fast channels fund the slow ones.
Yes. Many of our clients are manufacturers, suppliers and professional firms. We count quote requests and follow them through to orders, and we plan for sales cycles that take months.
We slow spend down rather than send leads you can't answer, and shift budget toward the channels that build long-term visibility. You never pay for leads that ring out.
Our own team in the Toronto-area office. The people who plan your pipeline run it. Nothing is passed to an outside network.
No. Plans are month to month. The work compounds, so most clients stay for years — but they stay because the reports keep earning it, not because a contract makes them.
We'll size the demand in your area, check who's capturing it today, and send a plan with the channels, the budget and the leads to expect. Free, and yours to keep.
Prefer to talk? Call 416-514-1672
We reply within 1 business day. Nothing to sign, and if we're not the right fit we'll tell you who is.
