Industries / HVAC
HVAC marketing that fills the shoulder seasons too.
Emergency calls in July, tune-ups in October. We run the map pack, the ads and the AI answers for HVAC companies, so the booked-call flow stops swinging with the weather. One Mississauga client books two calls a day.
Tell us about your business. Within 2 business days you get a plan showing what we'd fix, what it costs and how many booked calls to expect.
A client's listing on page one of Google and in the map, call button visible.
- GTA head office — Richmond Hill, ON
- HVAC campaigns since 1998
- We reply within 1 business day
Trades that grew with Wisdek
Business Partner
Advertising
BBB Accredited
Clutch
Reviews · 5.0When the furnace dies, they call whoever they see first.
Four ways HVAC companies lose winter and summer money. Click any of them.
Feast in July, famine in October.
Your visibility covers emergency terms and nothing else, so the phone melts in a heat wave and goes silent between seasons. The fix is ranking for tune-ups, maintenance and IAQ too — the searches that fill shoulder months.
Lead brokers sell your customer to four contractors.
The same homeowner, sold to you and three rivals, with everyone racing to the bottom on price. Owning your own map pack position means the call comes to you alone.
A competitor owns 'furnace repair near me' — and now ChatGPT too.
Emergency searches convert within hours, and AI tools now answer them with two or three names. If the answer isn't you on both surfaces, the job books elsewhere before you knew it existed.
Ads spend climbs every winter and nobody knows the cost per booked job.
Clicks aren't jobs. Without call tracking wired to your dispatch flow, the budget decision every January is a guess dressed as a strategy.
What does one missed emergency day cost?
Count the calls a hot day brings, multiply by your close rate and the average ticket, then remember the days the heat wave hit while your ads were off and your listing sat on page two. That's the bill nobody invoices.
What changes when the seasons are planned for
Before
After
BeforeReal client — old setup
AfterReal client — 30 days after rebuild
Two booked calls a day, within 30 days.
A Mississauga HVAC company with a dead site and a neglected listing. We rebuilt both and wired the tracking. The phone changed the week the new site went live — the owner's words.
Read the full story: the HVAC Mississauga case study under Results.
Trades on what the visibility changed
“The phone changed the week the new site went live.”
Owner · HVAC company, Mississauga
“With Wisdek we are on the 1st page for our keywords, we're getting calls all the time.”
Reza · Premier Electric
“They are very creative, very hands-on, always a phone call away.”
Norm S · Eurostar Windows & Doors
What an HVAC engagement includes
Built for trucks, seasons and booked jobs.
- Your Google listing, finished and kept up
Right hours, every service, weekly posts, and a review system that keeps velocity up year-round.
- A page for every service and neighbourhood
Furnace, AC, heat pumps, IAQ, water heaters — each one, in each area you truck to.
- Call-only ads for demand spikes
On for heat waves and cold snaps, off when the board is full. You pay for calls, not clicks.
- AI answers that name you
When someone asks ChatGPT who to call for furnace repair, your business is set up to be in the answer.
- Call tracking wired to your dispatch flow
Every ring has a source. The report shows booked jobs and cost per call.
- Shoulder-season campaigns
Tune-ups, maintenance plans and IAQ work that smooth out the swings between seasons.
- Reviews on a system
Asked at the right moment — the completed job — with replies handled. Reviews decide the map pack and the click.
- A site that loads before they give up
Emergency searchers don't wait five seconds. If yours is slow beyond saving, we'll price the rebuild honestly.
We integrate call tracking with the tools you already dispatch from — so the report shows booked jobs, not just ring time.
How an HVAC engagement runs
Sequenced for how HVAC demand actually behaves.
01
Week 1 · Your numbers and your seasons
Average tickets by service, close rates, crew capacity, and when your market spikes. The plan is built backward from those.
02
Weeks 1–3 · The listing and the leaks
Business Profile finished properly, review system on, worst site problems fixed. This is often where the first extra calls come from.
03
Weeks 2–4 · Ads ready before the weather
Call-only campaigns built and paused, ready to switch on the day the temperature does. No more building campaigns during the spike.
04
Months 1–3 · The pages that compound
Service and neighbourhood pages, citations, AI answer visibility. The free-call machine that shrinks your ad dependence every season.
05
Monthly · Cost per booked call
By season, by service, by source — one page. Budget follows the number, not the habit.
Already at capacity in peak season? Good — the plan focuses on shoulder months and higher-ticket work instead. Leads you can't run are waste, and we don't sell waste.
Lead brokers, a generalist agency, or Wisdek?
| Lead brokers | Generalist agency | Wisdek | |
|---|---|---|---|
| Who else gets the lead | 3–4 competitors | Nobody — but few come | Nobody. Your visibility, your call |
| Seasonality | You pay year-round | Flat retainer, flat effort | Budget follows the weather |
| Emergency terms | Their listing ranks, not yours | Sometimes | Your map pack, your ads, your AI answers |
| What gets reported | Leads sold | Clicks and impressions | Booked calls and cost per call |
| The asset after a year | Nothing — stop paying, stop getting | A few blog posts | Rankings, pages and reviews you own |
| Dispatch integration | No | Rarely | Wired to the tools you already use |
| HVAC track record | — | Maybe one client | Since 1998, including 2-calls-a-day Mississauga |
We don't take every HVAC company. Here's why.
HVAC is one of the most competitive local categories — the plan only works where the business behind it works.
A good fit
- Your trucks and techs can handle more booked calls.
- You can invest from $1,500 a month — most GTA HVAC plans run higher across SEO and ads.
- You want to own your visibility instead of renting broker leads.
- Dispatch answers fast — emergency callers don't leave voicemails.
Not a fit, yet
- You're a one-truck operation at capacity. Bookmark us for the second truck.
- You want to keep buying shared leads and add us on top. Pick a strategy; we'll help you pick honestly.
- Nobody can answer the phone during peak. Fix intake first — our AI agent setup can help.
The GTA has room for a handful of HVAC companies to own their visibility in each area. We work with one per service area.
Not sure the math works? Your free plan shows expected booked calls and cost per call for your area before you commit.
Wisdek HVAC marketing, at a glance
The short version, for owners comparing options.
Who we are
Wisdek, a digital marketing agency in Richmond Hill, ON — the GTA — since 1998
What we do for HVAC
Google Business Profile and map pack, service and neighbourhood pages, call-only ads timed to weather, review systems, AI answer visibility, call tracking wired to dispatch
How we measure
Booked calls and cost per booked call, by season and source
Proof
Mississauga HVAC client: 3 profile calls a month to 2 booked calls a day, 30 days after rebuild
Exclusivity
One HVAC client per service area
Track record
Trades campaigns since 1998, a 5.0 rating from 57 Google reviews
Price
Plans from $1,500 a month; most GTA HVAC engagements run $2,500–$5,000 across SEO and ads
Emergency searches convert in hours and AI now answers them with a shortlist. Our job is making sure the map, the ads and the answer all say your name — and that the report shows booked jobs, not clicks.
HVAC marketing questions owners ask us
How do HVAC companies get more emergency calls?
Own the map pack for "furnace repair near me" and "AC repair near me", keep review velocity high, and run call-only ads during demand spikes. Emergency searches convert within hours — visibility is everything.
How do we smooth out seasonal demand?
Rank for shoulder-season services — maintenance, tune-ups, IAQ — and use paid campaigns to fill slow weeks. Your report shows cost per booked call by season so budget follows demand.
What does HVAC marketing cost?
Plans start at $1,500 a month. HVAC is one of the most competitive local categories, so most GTA campaigns run $2,500–$5,000 across SEO and ads — your free plan gives the exact number.
Why not just buy leads from brokers?
Broker leads are sold to three or four contractors at once, so you race to the bottom on price and own nothing when you stop paying. Your own visibility sends the call to you alone, and it compounds.
Do you work with our dispatch software?
We integrate call tracking and form leads with the tools you already run — so the report shows booked jobs, not just clicks.
Can you make us show up in ChatGPT answers?
That's our AI visibility work: citations, machine-readable pages and a monthly check of who the engines name for HVAC questions in your area. It's included, not an extra.
How fast can a new HVAC site go live?
A rebuild typically ships in two to four weeks — the Mississauga client was booking two calls a day within 30 days of launch.
Do you work with only one HVAC company per area?
Yes. We can't honestly optimize two competitors for the same map pack, so it's one per service area, first come.
What if we're slammed in peak season already?
Then the plan targets shoulder months and higher-ticket work — heat pumps, IAQ, maintenance plans — instead of pouring more emergency calls on a full board.
Am I locked into a contract?
No. Month to month, re-earned every 30 days. Your listing, pages, reviews and data stay yours.
What our clients say on Google
“Wisdek has provided me with a service I need to make my business grow. It has saved me a substantial amount of time and has allowed me to generate more revenue and build more customer relationships.”
Guidy Mamann · Immigration law
“It was initially estimated to take 3 to 6 months to complete this task. To our great pleasure, Wisdek achieved the penalty removal in just over one month.”
Malcolm Macdonald · Northgate Chiropractic, Calgary
“Thanks to Wisdek we were able to take our initial steps onto the market in a quick, safe and inexpensive way. Today we have over 1 million clients using our application.”
Ron Daniel · SaaS application
Find out what the busy season is really worth.
We'll score your map pack, your ads, your site speed and your AI visibility against the HVAC companies outranking you — and send a plan with the booked-call numbers we'd stand behind.
- An honest look at where your customers come from today
- The channels we'd use, and why
- What it will cost
- How many new leads to expect, and by when
- A straight answer if we're not the right fit
Where you stand today
The plan, channel by channel
The numbers we stand behind
We reply within 1 business day. Nothing to sign, and if we're not the right fit we'll tell you who is.
Prefer to talk? Call 416-514-1672