About / Editorial policy
How we research, review and correct what we publish.
Business owners make spending decisions based on what they read here. This page explains who writes it, how it is checked, and what we do when we get something wrong.
Who writes and reviews
Guides on this site are written by a named Wisdek specialist who works on client accounts in that area: SEO, paid advertising, AI search or strategy. The author's name, role and profile appear on the article. You can see everyone on the team page.
New guides are reviewed before publication by a second person, usually our founder, Vadim Kirichenko. The reviewer's name appears beside the author's. Older articles carried over from our previous website show their author and are being reviewed and updated in batches; each one shows a reviewer once that review is done.
Where our numbers come from
- Our own accounts. Results we quote from client work come from Google Search Console, Google Ads, call tracking and form tracking on that account. Clients are named only with their permission; otherwise the industry and city are given.
- Outside sources. Statistics from surveys, studies and platform documentation are linked to the original source, and the currency and date are stated when they matter. If we cannot find a reliable source for a number, we leave it out.
- Our working estimates. Price ranges and timelines that come from our own quoting experience are labelled as estimates, not presented as data.
What we will not publish
- Guaranteed rankings, or a guaranteed place in an AI answer. Nobody controls Google or ChatGPT.
- "Best agency" lists that rank ourselves first.
- Statistics we cannot trace to a source.
- City pages that only swap the city name. A location page needs local facts and local proof.
How we use AI tools
We use AI tools for research, outlining and first drafts, the same way we use them in client work. Every article is then edited and fact-checked by the named author, who is responsible for what it says. Sources are opened and read by a person before they are cited. No unedited AI text is published.
Dates and updates
Each article shows the date it was published and, when it has changed in substance, the date it was last updated. Prices, platform features and search behaviour change quickly, so guides on those topics are checked at least once a year.
Corrections
If you find an error, email contact@wisdek.com or call 416-514-1672. We check every report. Factual errors are corrected on the page, and the update date changes. If a correction changes a conclusion, we say so in the article.
Commercial interest
Wisdek sells the services these guides describe. We say so plainly, link to our own service pages where they are relevant, and try to give advice that is useful whether or not you hire us. We do not accept payment to mention other companies in our articles.
Who we are
Wisdek Corp is a digital marketing agency founded in 1998, with its office at 180 Brodie Drive, Unit 5, Richmond Hill, ON L4B 3K8. More on the About page.
Last updated November 13, 2026.