About / Team / Vadim Kirichenko

Vadim Kirichenko

Founder & CEO at Wisdek · Strategy, lead generation and how to judge a marketing plan

Vadim Kirichenko founded Wisdek in 1998. He built his first client website over a dial-up connection in a Toronto apartment, and almost 30 years later he still reviews every client's plan before it leaves the office.

He has led the agency through every major change in search since then, from the first Google updates to mobile, local search and now AI answers. His rule has not changed: every campaign is tied to revenue, and if a channel stops paying for itself, the client hears it from Wisdek first.

On this site Vadim writes about strategy, lead generation and how owners should judge a marketing plan. He also reviews the guides the rest of the team writes before they are published.

Areas of work:

Digital marketing strategyLead generationSearch engine optimizationGoogle AdsMarketing for local service businessesB2B marketing

Vadim works from the Wisdek office at 180 Brodie Drive, Unit 5, Richmond Hill, Ontario. Articles on this site follow our editorial policy.

Articles by Vadim

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Tell us about your business. Within 2 business days you get an honest plan: what we'd do, what it costs, and the numbers we'll stand behind.

An honest look at where your customers come from today
The channels we'd use, and why
What it will cost
How many new leads to expect, and by when
A straight answer if we're not the right fit

Growth planprepared for your business

Where you stand today

The plan, channel by channel

The numbers we stand behind

Leads and cost per lead, in writing

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