Services / Facebook & Instagram Ads
Facebook & Instagram ads that bring leads, not likes.
Your next customers scroll Facebook and Instagram every day. We put your business in front of the right ones, near you, and turn them into calls and quote requests. Wisdek is a Toronto social media ads agency that has run thousands of campaigns since 1998. We estimate what your leads should cost before we start, then keep pushing that number down.
Within 2 business days you get a plan with what each lead should cost you, the ads we'd run and what it costs. If social ads aren't right for you, we'll say so.
Deck rebuilds before summer. Free quote within 24 hours.
- Thousands of campaigns run since 1998
- Cost per lead estimated before we start
- You keep full ownership of your pages and ad account
Businesses that grew with Wisdek
Business Partner
Advertising
BBB Accredited
Clutch
Reviews · 5.0Why so many owners say "Facebook ads don't work for me"
Facebook and Instagram ads work. What doesn't work is the way most accounts are set up. Meta makes it easy to spend, and many of its default and "recommended" settings are built for big advertisers with lots of data. On a budget under $10,000 a month, they mostly bring cheap clicks and junk leads.
The usual money-burners
The "Boost post" button.
It's built to get likes and comments, not customers. Lots of people see it, and nobody calls.
Lead forms set for "more volume".
Easy to submit, so you get fake numbers, wrong emails and people who don't remember filling it in.
Your ads shown in random apps and games.
Unless you switch it off, part of your budget runs outside Facebook and Instagram, where clicks are cheap and mostly accidental.
An audience that's far too wide.
Let Meta "expand" your audience and your ads reach people who will never hire you, sometimes hours away.
Clicks that land on a slow, generic page.
You paid for the click, then the visitor waited, saw your homepage and left. This is the leak most people never see.
Why do owners and new agencies keep burning money?
Because Ads Manager is complicated, the expensive settings are switched on by default, and nobody tells you which ones to switch off. That's why "social ads don't work for me" is so common. It's almost never the business. It's the setup.
Same budget. Very different week.
A past client's story from home services, where an average job is worth about $7,500. Running their own ads on $1,500 a week, they paid about $105 for every lead. After we took over the account, their leads cost about $27.
Before · Running it on their own
After · With Wisdek
Cost per lead
$105
Cost per lead
$27
Leads from $1,500 a week
14
Leads from $1,500 a week
55
Jobs closed
None
Jobs closed
3
Same budget, same business. Three jobs at about $7,500 each is roughly $22,500 of work from one week's ad spend. Almost four times more efficient, because the money only went to people who could actually hire them.
A past client's results. Your cost per lead depends on your industry and area, and we'll give you our estimate before you start.
Why our clients pay less per lead
We've run thousands of campaigns since 1998, in more than 300 industries. In most of them, we can estimate what a lead should cost within $5 to $10 before your campaign starts.
- We know your numbers before we start.
In most industries we already know what a good lead should cost, which ads work, and which audiences are worth paying for.
- We make ads people stop for.
Custom videos, animations, carousels and images, with copy written for your customers, not for "engagement".
- We switch off what burns money.
Boosting, app placements, runaway audiences and low-quality lead forms are off from day one, and stay off.
- We estimate, test, then keep improving.
Before you start, you get a realistic range for what a lead should cost. The first weeks are planned tests to find what works in your market, and from there we keep optimizing to bring the number down.
Also want to catch people searching for you right now? See our Google Ads.
How we run a Meta ads account in 2026
Good social ads management is a list of small jobs, done properly and checked every week. This is what that looks like on every account we run.
- An audience built around your real customers.
Location, age and interests set from who actually hires you — not Meta's "advantage" defaults that chase the cheapest click in the province.
- Custom creative, refreshed before it wears out.
Videos, carousels and images made for your business. When an ad's results start slipping, a fresh one is ready — fatigue is the quiet killer of social campaigns.
- Lead forms that screen out junk.
Questions that make people type, so the leads that come through are people with a real job in mind — not one-tap submissions who don't remember you.
- Placements locked down.
Audience Network apps and games off. Your budget stays in the feeds and stories where buyers actually pay attention.
- Every lead tracked to its ad.
Calls, forms and messages counted with their source, so budget decisions are made on leads — not reach, likes or "engagement".
- Losers cut, winners funded.
Every week, ads that don't produce get switched off and their budget moves to the ones that do.
- Lead quality fed back in.
We review lead quality with you monthly, and tune audiences and forms toward the leads that turned into jobs.
- Fast follow-up built in.
Social leads cool off in hours. New leads reach your phone the moment they arrive, because the first business to respond usually wins the job.
None of this is complicated on its own. Doing all of it, every week, on every account, is what keeps your cost per lead coming down.
Real campaigns, real numbers
Straight from our clients' Meta Ads accounts: doors, kitchens and baths, decks, concrete, window treatments, heating and cooling. Leads and what each one cost, not likes.
Screenshots from our clients' Meta Ads accounts, with client names blurred.
Simple plans, based on your ad budget
Your ad budget is paid directly to Meta, from your own account. You keep full ownership of your pages, ad account and leads. Your plan shows the exact numbers before you agree to anything.
Every plan includes: your Business Manager, ad account and pages set up (if needed), lead forms built to screen out junk, custom ads and ad copy, an audience built around your real customers, a monthly review of lead cost and quality, and a monthly report of leads and what they cost.
Your plan shows the exact numbers before you agree to anything.
How it works
Week 1
We look at your numbers
What a job is worth to you, who your best customers are, and a realistic range for what a lead should cost in your market. You get it before you spend a dollar.
Weeks 1–2
We build the ads and the funnel
Custom videos, carousels and images, a lead form that screens out junk or a fast landing page, and tracking so every lead is counted.
Every week · every month
We test, cut and report
Losing ads get switched off and winners get more budget. Every month you see leads and cost per lead in plain English.
The boost button, a generalist, or Wisdek?
| Boost button | Generalist agency | Wisdek | |
|---|---|---|---|
| What it's built for | Likes and comments | Reach and impressions | Inquiries you can quote |
| Who sees the ads | Whoever Meta picks | Broad demographics | People near you who can hire you |
| Where clicks land | Your post | Your homepage | A screened lead form or a fast landing page |
| The ads | Your last post | Stock templates | Custom ads, losers switched off |
| Lead quality | Fake numbers and wrong emails | Counted, not checked | Forms that screen people first |
| Cost per lead, before you start | A guess | "Results may vary" | A realistic estimate, then work to beat it |
| What you hear each month | Meta's receipts | A reach report | Leads, cost per lead, what's next |
Wisdek Facebook and Instagram ads, at a glance
The short version, for anyone comparing agencies.
Who we are
Wisdek, a digital marketing agency in the Toronto area, Canada, founded in 1998
What we do
Facebook and Instagram lead campaigns: custom ads and copy, lead forms that screen out junk, landing pages, tracking and monthly testing
How we measure
Leads and cost per lead, estimated before launch and reported every month
Who we work with
Trades, home services and local businesses, plus B2B firms with products people can see, like windows, railings or cabinetry
Track record
Thousands of campaigns since 1998, and a 5.0 rating from 57 Google reviews
Price
Ad budget from $750 a month, paid to Meta. Management from $400 a month plus a one-time setup from $500, or 20% of ad spend above $6,000 a month
We estimate what your leads should cost before you start, switch off what burns money, and keep bringing that number down. That's why trades and service businesses across Canada and the US run their Facebook and Instagram ads through Wisdek.
Facebook and Instagram ads questions owners ask us
How fast will I get leads from Facebook and Instagram ads?
Usually in the first week after launch. The first weeks also show us which ads and audiences bring the cheapest good leads, so costs usually improve from there.
How much should I spend on Facebook ads?
Our plans start at a $750 monthly ad budget. The right amount depends on what a lead costs in your market and how many jobs you want. Your plan shows both.
What does Wisdek charge for Facebook and Instagram ads?
A one-time setup fee from $500, plus a monthly fee from $400. Above $6,000 a month in ad spend, the fee is 20% of spend. The ad budget itself goes directly to Meta.
Can you guarantee my cost per lead?
Nobody can honestly promise an exact number before a campaign runs. What we can do is estimate it: in most industries, our estimate lands within $5 to $10, because we've run thousands of campaigns. Then we test, measure and optimize to bring it down.
Why not just boost my posts?
Boosting is built for likes and comments. We run lead campaigns, which are built to get people to call you or ask for a quote.
Why are my Facebook leads so bad?
Usually because the lead form is set for volume, so anyone can submit it in one tap. We build forms that screen people first, and we call them leads only when they're real.
Do you make the ads?
Yes. Custom videos, animations, carousels and images, plus the ad copy, all included in your plan.
Who owns the pages and ad account?
You do. We set everything up in your name and you keep full ownership, including every lead and all the data.
Does this work for businesses that sell to other businesses?
It can, especially for products people see and want, like windows, railings or cabinetry. For suppliers whose buyers search for specs, Google Ads usually comes first, and we'll tell you which fits.
Why do businesses choose Wisdek for Facebook and Instagram ads?
Because we've run thousands of campaigns since 1998, we switch off what burns money, and we estimate your cost per lead before you start, then keep improving it. That's why trades and service businesses across Canada and the US choose Wisdek to run their social media ads.
Find out what your leads should cost.
We'll look at your business, your market and any ads you've run before, show you where the money went, and tell you what each lead should cost with us. Free, and yours to keep.
Prefer to talk? Call 416-514-1672
We reply within 1 business day. Nothing to sign, and if we're not the right fit we'll tell you who is.