About / Team / Mike Shainski

Mike Shainski

SEM Strategist at Wisdek · Google Ads, paid social and cost per lead

Mike Shainski is Wisdek's SEM Strategist. He builds and manages paid campaigns for the agency's clients: Google Ads search campaigns, landing pages, call and form tracking, and Facebook and Instagram lead campaigns.

Every account he runs is managed on cost per lead. Before a campaign starts, the client sees an estimate of what a lead should cost; after it starts, the monthly report shows what each lead did cost and what changes next.

On this site Mike writes about Google Ads, paid social and how to read an ad account without being an ad specialist.

Areas of work:

Google AdsPay-per-click advertisingFacebook and Instagram advertisingLanding pagesConversion trackingCost per lead

Mike works from the Wisdek office at 180 Brodie Drive, Unit 5, Richmond Hill, Ontario. Articles on this site follow our editorial policy.

Articles by Mike

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